Field himself said it: `Give the lady what she wants'

Nearly a century ago, Marshall Field snapped at a storeassistant and created a retailing motto that was to become legendary.

Field was walking through his State Street store when he heardLindsay T. Woodcock, assistant retail manager, arguing with acustomer.

Woodcock explained he was settling a complaint.

"No, you're not. Give the lady what she wants," Field said.

" `Give the lady what she wants' always has been the …